Having tracked it from the start, we outline the story so far and what happens next Japan Tobacco International (JTI) is enjoying the success of its reduced-risk products (RRPs) in Japan and expanding RRPs in other key markets, while in Turkey, combustibles have contributed to a rise in market share for the company for the first quarter of 2026 Imperial Brands is pivoting toward reusable pod systems as European vaping habits shift, while a strategic exit from the US market allows it to double down on growth in Oceania and the modern oral category Poland is fast-tracking a ban on single-use vapes and flavoured pouches, sparking industry outcry over a lack of dialogue and warnings from some members of Parliament (MPs) about the potential hit to the economy The US Food and Drug Administration (FDA) will open something very similar to a substantial equivalence (SE) pathway for nicotine products that have been awarded a marketing granted order (MGO) by the agency The US Food and Drug Administration (FDA) will not prioritise enforcement against products that have submitted a premarket tobacco product application (PMTA) The European Commissions latest evaluation of the Tobacco Products Directive (TPD) has highlighted the complexities of gathering harmonised data across the European Union The approval of the first ever fruit-flavoured vaping products by the US Food and Drug Administration (FDA) has been called a major turning point in the vaping market, but how will this impact the future of e-cigarettes in the country? As Brussels plans to propose a revision of the legislative framework on tobacco control in 2026, Poland is one of the countries that has failed to submit complete data amid political tensions in the country over the potential negative impact on the Polish economy As EU member states prepare to discuss a compromise text on the revision of the Tobacco Tax Directive (TTD), key technical documents underpinning the reform remain inaccessible to the public
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